Microsoft has talked about everything in a recent report related to the Activision Blizzard purchase, including Call of Duty players, who are “neither special nor unique.”
call of duty is one of the big names in the video game industry and every year it sells millions of copies, generating impressive sums of money for Activision. Therefore, the purchase of Microsoft has generated a lot of tension regarding the exclusivity of the saga.
We’ve been talking about this topic for a few months and in recent weeks, Microsoft has noted that Call of Duty will not become an Xbox exclusive and will remain on PlayStation. In fact, Microsoft has offered Sony to keep Call of Duty on the PlayStation for 10 years.
However, the friction between companies continues to manifest itself thanks to a number of reports that are leaving us with headlines that we would never have imagined seeing, such as this case: PlayStation had five times more exclusive games than Xbox during 2021… and better, according to Microsoft.
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Microsoft talks about Call of Duty players
Well, the CMA (United Kingdom Competition and Markets Authority) continues to leave truly interesting news. In this case, the Microsoft report has referred to the call of duty gamers
Microsoft could be trying to ensure that the purchase of Activision Blizzard is not seen as something that approaches a monopoly while a number of organizations are evaluating the same thing, therefore, the company could be downplaying the Call of Duty saga.
Call of Duty players are not ‘special’ or ‘unique’ in terms of spending or user engagement compared to players who prefer other popular franchisescommented on the Microsoft report.
Call of Duty does not drive adoption of the platform. Xbox data shows that between 2016 and 2022, X% of new Xbox players never played or purchased Call of Duty content and only X% of gamers played Call of Duty as their first game on their new Xbox console. .
The crossing of accusations between Sony and Microsoft is leaving all kinds of comparisons. Despite the taunts thrown at each other, we have also seen how Sony has recognized that Game Pass is more popular than PS Plus.
Meanwhile, the purchase of Activision Blizzard is also complicated for Microsoft in the United States and could end up in court. Will we see this acquisition finally approved? If it is rejected, it would set a precedent within the video game industry. Will Call of Duty affect the resolution?