CD Projekt RED’s head of marketing talks about the renewed success of Cyberpunk 2077, and how they will use it as a boost to go even further in this universe “of limitless potential”.
Cyberpunk 2077 got off to a very bad start december 2020But things have changed a lot.
This week, CD Projekt celebrated that the game had more than 1 million players every day strolling through Night City, coinciding with the premiere of the anime. Cyberpunk Edgerunners on Netflix (out September 13).
However, this increase in players (on Steam it is registering its best numbers since launch) is not just a coincidence due to the premiere of the series, “is the direct result of many months of hard work by our fantastic team of developers and others at CD Projekt RED“.
that declares Jeremiah Cohnhead of marketing at CD Projekt RED, in The Washington Postwho also does not deny the effect of this collaboration with Netflix.
“By timing the game update with the amazing anime, we were able to connect Cyberpunk 2077 players with Edgerunners viewers, and build anticipation for both at the same time.“.
Cyberpunk 207: Phantom Liberty – Teaser
CD Projekt RED reconfirms its intention to stay in the Cyberpunk universe
CD Projekt RED has already confirmed a DLC for Cyberpunk 2077, called phantom liberty, which will be the only paid expansion planned for the game. This could mean that, from its release in 2023, the Polish studio will permanently stop working on the game, except for minor patches.
However, seeing the game’s renewed success, they may want to think twice. “The Cyberpunk universe is very exciting and has limitless potentialCohn said.
“The most important thing now is that we enjoy this moment, and let’s use your inertia as an opportunity to take things even further“.
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CD Projekt RED has been deep in the development of Cyberpunk 2077 for about a decade. His next game will be a new installment of The Witcherwhich will open a new saga (so it won’t necessarily be The Witcher 4).
However, CD Projekt is structured to always have two teams farming these two IPs, Cyberpunk The Witcherwithout neglecting additional spin-offs and other transmedia projects, such as collaborations with Netflix for Cyberpunk, the best proof that strategies transmediawell calculated and well done, can work.
There is still work to be done on the current version of Cyberpunk 2077, but for the medium term, judging by Cohn’s words, a sequel to Cyberpunk 2077 seems like a guarantee. And that is something that, a year and a half ago, did not seem so clear…