HBO Max could also implement an ad-supported subscription that would be free… with one important BUT


HBO Max could also implement an ad-supported subscription that would be free... with one important BUT

Warner Bros. Discovery is considering launching an ad-free subscription service, running parallel to the service resulting from the merger of HBO Max and Discovery Plus. It would be free… but it wouldn’t have the same content, since it would be an independent service.

the new company Warner Bros Discoveryresulting after the merger of the two entities, is turning upside down HBO Max servicea service that, in its current form, has its days numbered.

Yesterday Warner Bros Discovery confirmed that HBO Max streaming service it would be replaced by a new service that would merge the catalogs of HBO Max and Discovery Plus. But as confirmed in the release of financial results this week, they are also considering launching another subscription that would be free, with ads.

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It has been confirmed by JB Perette, the president and CEO of streaming and gaming at Warner Bros. Discovery (via Variety). Of course, at the moment it is a possibility that they are pondering, and there is nothing confirmed.

It would be after the future service that merges HBO Max and Discovery Plus, which is expected to come out, is established. in mid-2023 in the United States. “We see great potential and are exploring the opportunity for a free ad-supported streaming service that offers consumers who do not want to pay a subscription access to a large catalog of content“.

But you have to stress that this is not about a cheaper subscription to the same HBO Max+Discovery service with ads, like what Netflix proposes. Would a totally different service (and catalog).

The series, movies or programs that were part of this free subscription would be “totally different” from the premium Video On Demand service. That is, do not expect to see the new seasons of The House of the Dragon or The Last of Us there.

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Still, Perrette says there’s a lot of content that wouldn’t necessarily make sense on the premium service that might make sense on a free service with ads.

This class of services has the acronym FAST (free, ad-support TV), and in the United States it is equivalent to Paramount’s Pluto TV, Fox’s Tubi or Amazon’s Freevee.

As Warner Bros. Discovery rebuilds, movies like Batgirl have been thrown away despite the heavy investment (90 million dollars) not for quality reasons, but because they did not fit into DC’s erratic future plans.

The CEO of Warner Bros. Discovery, David Zaslav, justified the cancellation of the film already shot by referring to “protecting the DC brand”, although everything revolves around maximizing income and reducing some taxes.


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