Unity CEO vows to 'do better' after calling developers who don't prioritize monetization 'fucking idiots'

Unity CEO vows to ‘do better’ after calling developers who don’t prioritize monetization ‘fucking idiots’

Current Unity CEO and former EA CEO John Riccitiello has vowed to “do better” after calling developers who don’t prioritize monetization in games idiots. “The words I chose were crude. I’m sorry.”

The Unity CEO John Riccitiello has apologized and promised to improve after his controversial statements against the developers they choose not to prioritize monetization in their games.

Riccitiello made his controversial comments in an interview with PocketGamer.bizin which he was asked about the reaction of some developers to the suggestion that monetization should be added in the game creative process.

Responding to this, Riccitiello said that “some of these people are my favorite in the world to fight with, they are the most precious, pure and brilliant. They’re also some of the biggest fucking idiots“.

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After the executive’s comments went viral on social media and appeared in news posts across the industry, Riccitiello reflected on it.

In a Tweet the ex of EA affirmed that the news collecting his statements were “clickbait“and they were”taken out of context“. However the “I am deeply sorry if what I have said offended any developer“It’s not a full apology.

To which we come to a more extensive ‘apology’ for his comments than the head of unit he published, and with which he tried to explain and clarify the context behind his thoughts.

I want to talk about both what I said in the interview, and my follow-up tweet. I’m going to start with an apology. My choice of words was crude. I am sorry. I’m listening and I’ll do better“, This time he said yes by way of apology.

What I can do, perhaps, is provide more information about what I was thinking when I did the interview. What he would have said if he had been more careful.

First of all, I have great respect for game developers. The work they do is incredible. Creativity can be incredible, whether it’s on an AAA console, mobile, or an indie game designed to be played by millions of people.

Or a creative project, a game made just for the sheer joy of it“, Riccitiello said more in depth.

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Second, one thing I’ve seen is that most game developers work incredibly hard and want people to play their game. Enjoy it. And, when appropriate, players get deeply involved.

For the game developers I’ve worked most closely with, there’s often anxiety about whether players will like the game and appreciate all the work and love they’ve put into making it.“, He commented on this second aspect.

Third, sometimes all a game developer wants is for a bunch of friends to enjoy the game.

Art for art and art for friends. Others want players to buy the game or its items so they can make a living. Both motivations are noble.

Fourth, what I was trying to say, and clearly failed, is that there are better ways for game developers to get an early read on what players think of their game.“, He commented before entering the final stretch of his speech.

To learn from your feedback and if the developer wants to adjust the game based on this feedback. You have to choose between listening and acting or just listening. Again, both options are very valid.

If I had been wiser in my choice of words, I would have said just this… we are working to provide developers with tools so they can better understand what their players are thinking, and it is up to them to act or not, based on these comments.

In the end, that’s all there is. A lot of words. And a phrase I wish I never said“. What do you think now that it has been fully explained?

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Unity is the creator of the popular graphics engine and this month it announced its plans to merge with IronSourcewhich creates ads and monetization tools for mobile developers.

The unity ironsource fusion is valued at more than 4,000 million dollars comes after Unity has laid off 4% of its workforce worldwide due to difficult advertising conditions.

We will now see the path that all this follows, which is not easy for anyone in these times where the coronavirus keep roaming freely.


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