Although just a couple of days ago it was confirmed that MWC 2022 would be held normally, maintaining its face-to-face format, it seems that not all its participants fully agree. And it is that Sony has been the first to confirm its withdrawal, at least in person, for the great electronics fair in Barcelona.
As shared by the Japanese company in its official statement, «Sony Corporation has made the decision not to have its own stand at MWC 2022. As the world has largely shifted to digital and online opportunities, Sony Corporation will reach out in ways that can bring our exciting product news to a wider audience.«.
Thus, Sony is expected to opt for its own online event to present its news, mainly targeting the new range of smartphones from the Xperia range and its recently advanced televisions at CES 2022.
It is a somewhat surprising but still quite expected decision, as we have seen in numerous events, as recently happened with CES 2022, where many brands decided not to participate in person but it was still an edition with a large number of novelties.
In fact, the GMSA itself, organizer of the event, has shared an answer official answer regarding Sony’s statement, expressing surprise but recalling that “Sony has not participated as an exhibitor at the event since 2019«, qualifying its reiteration as something “disappointing”, but at all times “Respecting the strategic decision made by the company«.
Additionally, the organizer has ensured that the MWC 2022 will be held normally in the stipulated weeks, scheduled for the days of February 28 to March 3. So until now there is no other company that has announced its absence for the event, which last year faced numerous major cancellations such as those of Amazon, Google, Microsoft, NVIDIA, Intel, Lenovo or OnePlus, among others.