Rockstar and 2K Games publisher acquires one of the leading mobile game development companies. It could be the largest operation in the history of the industry.
The mobile video game market is growing, and, without a doubt, Zynga it represents a good part of their success. This is the great publisher of games like FarmVille, Mafia Wars or CSR Racing.
Aware of the rise of mobile devices, Take-Two has just closed a master operation to position itself in the industry. Indeed, the editor of GTA or BioShock has been done with Zynga (via BusinessWire).
The operation is on its way to becoming the most expensive in the history of the industry. And it is that Take-Two will disburse $ 12.7 billion to get hold of the mobile games publisher.
In the official statement, Take-Two itself affirms that this purchase propels them to the top of the mobile market, while reinforces the creativity and possibilities of Zynga for new projects.
”It is a winning combination of companies. This makes Take-Two one of the largest and most diversified mobile game publishers in the industry.”
To kill two birds with one stone, Take-Two has taken advantage of the momentum in Zynga’s share value. As of January 7, now there is a premium of 64% per share of the company.
Take-Two CEO Strauss Zelnick has shown his joy with this operation. believes that Zynga will help the publisher to strengthen its position in the mobile market, while exploring new avenues of expansion.
”We are delighted to announce our transformative transaction with Zynga, which significantly diversifies our business and establishes our leadership position in mobile devices, the fastest growing segment of the interactive entertainment industry.”
For his part, the CEO of Zynga, Frank gibeau (ex of EA) believes that this union will make them grow even more in the market. The objective is to be on the crest of the wave of the new boom in mobile video games.
”With this transformative transaction, we begin a new journey that will allow us to create even better games, reach a wider audience, and achieve significant growth as a leader in the next era of gaming.”
The directive of Take-Two Interactive today will hold a meeting with its shareholders to discuss this operation. If the final details are specified, we will be before the biggest operation throughout the history of the video game industry.