Encanto has had one of Disney’s lowest grossing to date

Encanto has had one of Disney's lowest grossing to date

Disney’s latest animated film ranks behind Arlo’s Journey, another Thanksgiving animated film that didn’t make it to the box office.

The figures it has reached are already known Charm at the North American box office with its theatrical release on November 24. Coinciding with the Thanksgiving Day, or Thanksgiving, the latest animated film from Disney I had all the ballots to succeed on these dates, but it has not been the case.

Charm raised on the day of its premiere a total of $ 7.5 million, one of the lowest figures that the company has had with the premiere of a movie coinciding with holidays.

For example, in 2015 Disney premiered Arlo’s journey on the same dates, with which it managed to raise 9.7 million dollars at its launch, this being a premiere that also had moderate success, ranking as one of the worst grossing releases of the company.

The original perspectives of Disney were to get a national collection of 40 million dollars during their first weekend. Expectations that have reduced to 26 million for this three-day weekend, and 38 million for its first five days.

Arlo’s journey it had reached a total of $ 39 million during its first weekend, while in its first five days it reached $ 55 million.

For their part, other films that have also been released at this time such as The Gucci House from Ridley scott or the adaptation of video games Resident Evil: Welcome to Raccoon City, have raised a total of 4.2 and 2.5 million dollars respectively.

The story of Charm takes us to Colombia, to the town that gives the film its name, to meet a very peculiar family, because in the family Madrigal all its members have special abilities. All except Mirabel.

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