Netflix is on its way to make its first move beyond movies and series, expanding its catalog with games. To do this, he has hired a Facebook and EA executive to lead this.

Mike verdu He will join Netflix as vice president of game development, reporting Chief Operating Officer Greg Peters, the company said Wednesday. Verdu was VP in charge at Facebook of create games and other content for Oculus.

The idea is offer games on Netflix next year, according to a source familiar with the situation. The games will appear as a new genre in the programming, similar to documentaries or specials, but no extra charge is planned, according to this person, who has requested anonymity.

Following the news of Bloomberg, this same source states that Netflix shares rose when reporting this. Specifically, 3.3% and $ 566, all from 1.3% until the close of last Wednesday.

Netflix has been looking for ways to grow, especially in a market as saturated as the US. That includes children’s programs, an online store, and more movies from Spierberg. Although for now I am still way ahead of its competitors, as Disney + and HBO Max, although adding fewer subscribers than expected in the last four months.

Launching into games would be a new movement between these platforms, with Verdu the company has an executive who worked on mobile games. For example The Sims, Plants vs. Zombies and Star Wars games, although it was also Head of Operations at Zynga between 2009 and 2021.

Netflix will work on its gaming team these months, according to this source, since the company is already advertising these jobs. This sector would give Netflix another field in which to move, offering its subscribers something new in the face of the competition.

Walt Disney, WarnerMedia and Amazon They give access to live sports -in other countries at least-, but it does not have a section dedicated to games. Furthermore, this move would make it easier for Netflix to justify a price increase in the next few years, make series of them, etc.

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Many large companies offer games in addition to their service, such as Apple Arcade and TV +, but with an extra charge. Evidence of this is already beginning to appear in the hidden files, according to iOS researcher Steve Moser, who shared with Bloomberg.

Fountain: Bloomberg