The first details of this new proposal arrived at the Summer Game Fest presentation, which allowed us to know some important changes regarding the loot saga. Character customization, fantasy genre and more has already been seen in the first trailer, but it seems that Gearbox aims to take Tiny Tina further.
Right now, a good marketing campaign and varied merchandising of a game can catapult it to success and get more audiences to reach it and that is what it seems will happen with Tiny Tina’s Wonderlands, which will feature all kinds of material beyond the game. Gearbox has announced collaborations of all kinds.
We are delighted to announce our strongest partner list for a new IP in Gearbox history, said Sean Haran, commercial director of Gearbox Entertainment. Expanding the Gearbox IP outside of gaming has been an exciting and rewarding frontier. With this new take on fantasy, we seek complementary partnerships that reflect our confidence in the great appeal of this new title.
The list of partners spans various names such as Mighty Jaxx, with stylized collectibles, Bioworld Merchandising with clothing and home accessories, Dark Horse Comics, Funko: Pop! , LootCrate: dedicated “Tiny Tina’s Wonderlands Crate” and more.
Tiny Tina’s Wonderlands is an exciting new world to play in that mixes high-fantasy adventures with co-op, looting, and a sense of humor that will be familiar to Borderlands fans. Most importantly, it has a great sense of fun. We look forward to bringing that fun and adventure to life through the products our partners create.explained Erica Hollinshead Stead, Director of Licensing, Gearbox Entertainment.
We remind you that Tiny Tina’s Wonderlands will be released on PS4, PS5, Xbox One, Xbox Series X | S and PC in 2022.