With E3 2021 already upon us all, Microsoft has been advancing some information of great relevance to continue understanding Xbox’s strategy and plans for the near future. After anticipating its plans, Game Pass and the development of a new console, the company has continued to reveal important steps.
Microsoft is working together with different TV manufacturers to make possible the launch of an Xbox application integrated in this range of devices. The final plan is manage to integrate Xbox Game Pass into Smart TVs thanks to xCloud’s own streaming technology. Thus, access to the jewel in the Xbox crown would be easier.
We are working with global television manufacturers to integrate the Game Pass experience directly into Internet-connected TVsSo all you need to play is a controllersaid Liz Hamren, director of gaming experiences and platforms at Microsoft.
Basically, and to be clear, Microsoft would be planning to introduce Game Pass in the same way that a Smart TV has a Netflix application, and a technology similar to Chromecast, for example. This would make a console is not required to enjoy the extensive catalog of the paid subscription service that grows month after month.
At the moment, the release date of this streaming device and the application for televisions is unknown. Intimately linked to this, the Xbox Wire that detailed the information added a series of points of great interest:
- Xbox is exploring new subscription offers for Xbox Game Pass so that more players around the world can experience the most immersive and fun games on all devices, geographies and financial realities.
- Xbox is building its own streaming devices so cloud games reach gamers on any TV or monitor without the need for a console.
Game Pass grows and grows and the commitment by Microsoft has already been clear. A few days ago, the big M commented that Xbox Game Pass is a win-win model for gamers and publishers alike.