Ubisoft Announces Strategy Changes to Focus More on “High-End” Free 2 Play Games

Ubisoft Announces Strategy Changes to Focus More on "High-End" Free 2 Play Games

Ubisoft has updated its development strategy during the call in the annual results, its plan now is to relegate less in AAA and go more. “In line with the evolution of our high range growing diverse, we will put aside our launches of 3-4 premium AAA a year“said Ubisoft CFO Frederick Duguet.

In fact, it is no longer a correct dynamic about our creative value, our expectations for Just Dance and Riders Republic are consistent regarding the performance of some AAA. In addition, we are going to create high-end Free 2 Play games to be in line with said AAA in the long run.“He added later. For example, it seems that Ubisoft is trying to achieve something similar to Call of Duty Warzone.

This is something a mere financial evolution and does not change the fact that we will continue with the same content cadence, but now including quality F2P with new releases.“This is something you wanted clarify Daniel Ahmad: “It is not that Ubisoft will publish less AAAA, but that its other non-AAA premium content, such as F2P or Just Dance, will become more important to the business; this is less, it is about more“.

What’s more, Geoff keighley He also wanted to comment with a ‘Video games: evolving and changing‘. “Only 26% of EA’s revenue came from premium game sales. The rest was from games as a service, DLC, mobile and micropaymentsWhat is your opinion? This is what he asked shortly after offering the data about Ubisoft of which we spoke to you before.

As conclusions, so that there will be changes in the companies, since they see the value that micropayments give them compared to annual launches. Again, this is not something that is going to change the way AAA are published, but rather that both systems will form a symbiosis.

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In fact, last week we saw the announcement around The Division Heartland as a free to play, mobile game and movie on Netflix.

Fountain: Video Games Chronicle

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