Blizzard loses almost 30% of its active players among all its titles in the last 3 years


Blizzard loses almost 30% of its active players among all its titles in the last 3 years

Blizzard has had a new report with investors, during which several topics of special interest have been discussed. As are for example the income, during the first quarter of 2020 there was a collapse without much concern, but shortly after they saw reinforced during the 2nd due to confinements due to coronavirus pandemic.

The third quarter remained as such and this last quarter of 2020 increased by 17% due to, in large part, the success of Shadowlands. Although now they are reported in the middle of the announcements around their CEO, although now they are the results of the first quarter of 2021, which were good and better than that, with a revenue of 2.28 billion; significant increase compared to last year.

The profit makers are Call of Duty, World of Wacraft and Candy Crush: “For the quarter ended March 31, 2021, Activision Blizzard’s revenues are in line with the expected increase over 2020. Net revenues from digital channels were 2.01 billion, with an operating margin of 35%.“.

As to Blizzard specifically, the company speaks especially of WoW Classic and Shadowlands, which have increased revenues by 7%; HearthStone also appears to be in good health and the global launch of Diablo Immortal this year is reiterated. But, Blizzard keeps losing players monthly in all their games, the figure goes by 11 million in the last three years or 29%; two million of them were during the last quarter of 2020.

  • 38M in the first quarter of 2018
  • 37M in the second quarter of 2018
  • 37M in the third quarter of 2018 (Battle for Azeroth)
  • 35M in the fourth quarter of 2018 (massive layoffs)
  • 32M in the first quarter of 2019
  • 32M in the second quarter of 2019
  • 33M in the third quarter of 2019 (WoW Classic)
  • 32M in Q4 2019 (Blitzchung)
  • 32M in the first quarter of 2020 (COVID-19)
  • 32M in the second quarter of 2020 (COVID-19)
  • 30M in the third quarter of 2020 (COVID-19)
  • 29M in the fourth quarter of 2020 (COVID-19, Shadowlands)
  • 27M in the first quarter of 2021 (current)

World of Warcraft: the Burning Crusade Classic could go on sale June 1, according to a leak

At the moment, the games of Blizzard they are still active in their updates, although they suffer from the departure of some people in charge of their development, such as the departure of Jeff Kaplan.

Fountain: Activision Blizzard (Thanks, Massively overpowered)


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