Hitman 3 sold 300% better than Hitman 2, confirms IO Interactive

Hitman 3 sold 300% better than Hitman 2, confirms IO Interactive

Hitman 3 has been a resounding success for IO Ineractive, its CEO Hakan Abrak has stated that this year’s installment was a 300% greater commercial success than the previous Hitman 2. A GamesIndustry.biz media interview with Abrak about self-publishing games has confirmed it.

In this interview, the CEO of IO Interactive explained that Hitman 3 It was not only the most critically praised installment of the series, as it also turned out to be the most profitable. Although, in its very essence, it was the first game published entirely by the studio without media from any publisher.

And that’s a pleasant surprise, considering that the first Hitman did not meet the high standards. Square Enix expectations, which later led to the abandonment of the franchise. Instead, Hitman 3 saw its development costs recovered in less than a week, although all of this was almost ruined due to the challenges of working with the coronavirus pandemic.

If there’s one thing IO excels at and knows how to do, that’s a Hitman game“Abrak said in the interview.”It’s like someone telling you ‘I know Kung Fu’, we do Hitman“. IO Interactive has managed so well so that Hitman be a success, that the studio announced the opening of IO Barcelona.

At the moment, it is known that it will exist with those of Copenhagen and Malmö, in Barcelona, ​​the development of the set of 007 announced several months ago. Only it will also be with a future hitman and one new IP still unannounced.

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