The Japanese video game giant has a long experience when it comes to make successful sagas, but most of them continue to innovate since they were created in the 80s and 90s. In later decades, they kept expanding this rather than creating new ones and for the last 20 years, their most significant new IPs were Pikmin in 2001, Wii Sports in 2006 and Splatoon in 2015.
Now, in a new interview in Japanese with the portal Nikkei, Furukawa has said the company would commit to creating more original sagas in the future, emphasizing that the Switch brand would have to keep innovating. Above all, if you want to stay relevant within the increasingly competitive home entertainment market.
“With the expansion of time spent at home, the range of ‘entertainment’ as an object of consumption expands“said the Nintendo president. “Games are not a necessity to live, so for customers to choose games in their finite time, they have to be interesting. The competition is tough and I’m not optimistic“. Furukawa also says that he seeks out and studies various forms of entertainment.”In the future, we will focus on creating new franchises, as well as new adventures of Mario and Zelda“.
Later, the Furukawa reiterated that Nintendo continually thinks about new hardware: “We are continually building ideas about consoles that the market expects, but there are things we cannot do due to technology and cost limitations“It read. In a previous interview with Nikkei in February, the executive said the successor to Switch should be able to offer consumers “new forms of entertainment“plus a few more things about acquiring companies.
“To create hardware, we have to prepare many years before, that’s why we work non-stop. In the end, the deciding factor on whether to trade or not is whether it will create a new experience.“. Nintendo Switch celebrated its 4th anniversary this year and Nintendo plans to leave it on the market as many.
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“We always say that we are in the middle of the Switch lifecycle, and since a console can be used on TV and portable, we can offer a wide variety of games to fulfill that purpose“said Furukawa.”The life cycle can still be extended“.
Fountain: Video Games Chronicle