CD Projekt Red will not market their games until the launch is ready.


CD Projekt Red will not market their games until the launch is ready.

It’s been months since Cyberpunk 2077 premiered, that game that seemed destined to never come out, while accumulating delays, and that when it was launched … well, the rest is well known history.

Part of the great wave that hit CD Projekt Red was led by the Polish developer itself and is that Cyberpunk 2077 has been heard about for years, with news, practically daily, in the last year and a half before its launch.

Cyberpunk 2077’s marketing campaign has been monumental, bigger than Night City and the hype that was generated by the game has ended up turning against it. Playing with expectations is good, up to a point, because the mind can imagine things that are not always going to be fulfilled.

CD Projekt Red seems to have realized its mistake and they are already thinking about the future, hopefully not in 2077. The studio has commented on its future plans and purposes and among them is changing its marketing and advertising strategy for its next releases. Everything will be announced when the game is really close to launch.

We have learned a lot from our marketing and public relations campaigns for Cyberpunk 2077. In the future, our campaigns will be much shorter. We’ll wait until a game release gets much closer before we start showing things like trailers, demos, or delving into the mechanics, etc.


Considering what has been seen, it seems like the right decision. Meanwhile, the return of Cyberpunk 2077 to the PS Store is “closer”, according to CD Projekt Red believes. However, the developer would be reconsidering the launch of multiplayer mode.

Source: RockPaperShotgun


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