CD Projekt explains its plans to expand its The Witcher and Cyberpunk franchises and improve its communication


CD Projekt explains its plans to expand its The Witcher and Cyberpunk franchises and improve its communication

CD Projekt, the Polish video game company known for The witcher 3 and (for better or for worse) Cyberpunk 2077 has made a presentation today in which they explain the strategy that the study will take over the next few years.

In short, your plan is to expand and improve your production capacity to be able to carry two sagas in parallel, experimenting with other genres and experiences outside of the single-player RPG, and improving the well-being of your workers.


The Witcher and Cyberpunk will be the two pillars on which all the company’s work will revolve. However, they have focused on diversifying franchises with independent products, such as The Witcher Monster Slayer, the Augmented Reality mobile game, or Cyberpunk Edgerunners, the anime for Netflix announced last year.

Of course, their focus will continue to be single-player RPG games, but they want to get more value from their two IPs with this kind of spin-offs of mobile games, animation or live-action series, comics, merchandising … time, they commit to continue to enrich the core single player RPG experience: The Witcher 3 introduced action elements, shooter Cyberpunk 2077 …



CD Projekt strategy

His plan to give more arms to all his franchises goes, of course, through online games. The Witcher has the hit Gwent, and Cyberpunk will also receive online content… it is assumed.



CD Projekt strategy

In this presentation they claim to have changed their strategy: instead of focusing on a Cyberpunk online game as their next AAA, as previously announced, they prefer to bet on a “systematic and agile” method that you will introduce online in all your games. They talk about a technology that will help them integrate online functionalities in all their developments, although at the moment it is a very vague description.



CD Projekt strategy

¿Keep going, then, Cyberpunk Online? The roadmap for 2021 shared by CD Projekt for Cyberpunk 2077 mentions patches, small free updates and the version for next gen, without any mention of online. On the other hand, The Witcher will continue to expand GWENT, working on Monster Slayer (developed by Spokko, a studio that belongs to CD Projekt) and on the next gen version of The Witcher 3.



CD Projekt strategy

All of that leads us to their promise to change their communication strategy, after the debacle of the launch of Cyberpunk 2077. From now on, they want the marketing campaigns to be shorter and closer to the launch of the game.

He does not deny that there are still teasers for developments in the long term, “But when the marketing campaigns start, we want to better manage the expectations across all platforms. This means focusing communication on real, non-conceptual footage and demos, and showing footage on all platforms that it’s going to come out on.”.

The objective is continue the parallel development of AAA projects from 2022, which will share resources but work on separate projects. The Witcher 4 and Cyberpunk 2077 expansions / sequels?

In the CD Projekt Twitter account You will find the rest of the slides with all the keys about this expansion, with which they hope to redirect the company by amending the errors of the launch of Cyberpunk 2077. Remember that Cyberpunk 2077 patch 1.2 is imminent.



CD Projekt strategy

To do this, they hope to expand their productive force after the purchase of the Canadian studio Digital Scapes, but also taking better care of your employees and his mental health, improving communication channels, promoting diversity and inclusion projects, empowering all employees so that all voices are heard, following complaints of “crunch” during the final stage of development of Cyberpunk 2077.


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