WhatsApp users have so far been able to stay reasonably safe from the clutches of Facebook when it comes to privacy. It was strange, if we think about it coldly, but so far, especially until last year, those responsible for the social network had maintained a very healthy divide between both services. A barrier that has allowed users to continue using WhatsApp even when their reservations regarding Facebook were quite high.
That began to change about a year ago, when users began receiving notifications asking if they allowed WhatsApp to share certain data with Facebook. On that occasion, yes, users had the option of not allowing this transfer of data, and although Facebook never gave data on the number of users who had allowed this movement of data between both platforms. That it was optional gave a lot of legitimacy to that action.
- Help improve infrastructure and delivery systems.
- Understand how our Services or theirs are used.
- Promote safety, security, and integrity through Facebook companies’ products, for example, security and anti-spam systems, threats, abuse, or activities that violate laws.
- Improve their services and your experiences using them, such as making suggestions for you (for example, from friends or group connections or interesting content), personalizing features and content, helping you complete purchases and transactions, and showing you relevant advertising and offers through of the products of Facebook companies.
- Provide integrations that allow you to connect your WhatsApp experiences with other Facebook company products. For example, allowing you to connect with your Facebook Pay account to pay for products or services on WhatsApp or allowing you to chat with your friends through other products of Facebook companies, such as Portal, through your WhatsApp account.
Given that the medium that publishes this news is located in Canada, that is, outside the European Union, it will still be necessary to see if this change finally has legal effect in our jurisdiction and, therefore, if this notice begins to be displayed also for European users. Be that as it may, it seems that this time Facebook is going to impose this measure on all WhatsApp users, that there is no room for choice.
It is clear that this was, from the beginning, the objective of Facebook when acquiring WhatsApp. That they have not taken this step so far is the most surprising, but sooner or later it had to come. And this is the reason why other avenues of monetization, such as the ads that Telegram will start showing soon, are undoubtedly much more respectful of privacy. Yes, although then Telegram also has other problems in this regard.