G Suite becomes Google Workspace and seeks to threaten the dominance of Microsoft Office

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Google Workspace

Google Workspace is the name chosen to renew the office, productivity and collaboration suite from the internet giant that until now we knew as G Suite. Beyond the name change, Google will increase the benefits of the service with new features and greater integration of the applications that comprise it, in addition to renewing the logos and slightly modifying their price levels

“Everything you need to work, gathered in a single package”, announces the company to present in society the new name of its office suite, which it already hinted at when it announced at the beginning of the year the new Google Meet collaboration tools and their integration. The motivation is clear and follows the Microsoft line when it comes to renaming products under its main brand, Microsoft Bing or Microsoft Defender as examples. “By choosing Google Workspace, we get the brand association with Google, which is really important to us”, explains Vice President Javier Soltero.

Google Workspace: integration

As its name suggests, the integration of applications and functions is one of the main objectives of the renovation of a suite that includes Gmail, Calendar, Meet, Chat, Drive, Documents, Sheets, Presentations, Forms, Sites and other functions. Google has already taken steps in this new direction with the integration of Google Meet in Gmail and now hopes to attract more users with the advantages offered by fully integrated services. And threaten the dominance of Microsoft Office.

It is not so much that all functions run in one Gmail tab, but that whatever workspace you are using can include items from others. The objective is to create a workspace without spending time managing it to take advantage of it in a more effective execution. Single goes further and ensures that “This is the end of the ‘office’ as we know it”.

Some examples of this type of integration are already available. Google Workspace applications will allow users to show small previews of other embedded documents within the space in which they are working. Google will also expand the use of “smart chips,” which are small contact cards that can appear when you mention a contact in a document.

Another new feature is a chat window that can generate a new document for everyone in the group without the need for a new tab. Or in Google Docs, instead of chasing others’ cursors or opening a chat window, you can immediately start a video call in the same window for everyone who is active in the document.

Gmail and Chat already have a picture-in-picture mode that allows you to make Google Meet video calls on those services. This feature will also roll out to Docs, Sheets, and Slides in the coming weeks / months.

It is clear that Google Workspace is focused on the desktop (except Meet in Gmail, the other Google mobile applications will not be so tightly integrated at least for now) and in Google’s applications itself, but the firm assures that it will not reduce the support of third parties and combinations with others such as Slack or Zoom.

Google Workspace: logos and prices

Google has taken advantage of the announcement of the new suite to renew the iconography of the applications that comprise it. They are simply cosmetic aspects. We like them, although it will be hard to forget the great classic “M” of the Gmail email client.

Google Workspace

Google has also slightly changed subscription names and prices. The most economical plan, Business Starter, starts at $ 6 per user per month. Those who need more storage and support can opt for the Business Standard plan for $ 12. New is the new $ 18 / user / month Business Plus plan that includes additional security features and compliance tools like Vault and mobile device management capabilities.

All plans offer a free 14-day trial before signing up. More information | Google Workspace

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1 COMMENT

  1. For those of us already using g-suite for business, this is complete b*llsh*t. When our current contracts expire we’ll be offered less product in exchange for a massive price hike. My business uses the equivalent of the new ‘business plus’ workspace, except that we also get unlimited storage. Instead we’ll be offered a 5TB limit, in exchange for a 50% price increase. Beyond that, the ‘new’ product doesn’t seem to offer anything new. From the ‘what’s the difference between g-suite and google workspace:
    “As we’ve evolved G Suite into a more integrated experience across our communication and collaboration tools, we’ve rebranded to Google Workspace to more accurately represent the product vision. ”
    Or to remove the marketing parts: “we’ve rebranded”.

    Not very happy with this.

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