Blizzard Entertainment teams up with Pull & Bear to launch a unique clothing collection

The world of videogames generates hundreds of billions of dollars a year, and there is no doubt that Blizzard is one of the most important players in this sector, thanks to the weight of its main franchises, and also thanks to the excellent evolution that its new IPs (intellectual properties) have undergone, that is, your new games.

Blizzard has to its credit games as mythical as Diablo, Warcraft and Starcraft, but the American company has known how to open horizons and has achieved enormous success with Overwatch, one of the most followed competitive online games today, and also one of the most important in terms of merchandising.

The video game market closed 2019 with an estimated value of $ 151,006 million, and it is expected to approach $ 200 billion in 2020, an astronomical figure that, however, does not include the revenue generated through other video game-inspired products.

One of the most important is, as we have anticipated, merchandising understood in a broad senseIn other words, action figures, keychains, stuffed animals, stickers, posters and other products based on highly successful video games that are marketed today.

Clothing is another product that gets along very well with video games, a reality that Blizzard wanted to take advantage of in a very special way, since it has partnered with Pull & Bear to launch a collection of urban fashion from the 90s with designs from Blizzard, Overwatch and World of Warcraft.

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A first look at the Blizzard and Pull & Bear clothing collection

We are facing an alliance that has no precedent, and that will be a real “candy” for fans from Blizzard, and for fans of its main franchises.

As we can see in the images, this collection of clothes adopts a wide variety of designs that combine minimalist approaches with more ornate and striking finishes. For example, the Overwatch short sleeve t-shirt has a much more sober line than the World of Warcraft: Cataclysm short sleeve t-shirt.

Both large logos and images are, according to Blizzard, a nod to the nineties, a decade in which, as many of our readers will know, the American company was founded. This collection features short-sleeved shirts, a long-sleeved shirt and a sweatshirt.

Blizzard has confirmed that they will be available in both physical Pull & Bear stores as through your online store. Here is a complete breakdown of the sizes, They are very varied, so you will have no problem finding one to suit you.

  • Blizzard, Overwatch and World of Warcraft T-shirts: XXS, XS, S, M, L, XL.
  • Overwatch Long Sleeve T-Shirt: S, M, L.
  • Overwatch Hoodie: XS, S, M, L, XL, XXL.


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