In early summer we saw how, seven years after its original release, EA decided to break with the exclusivity of Origin for one of their most successful games of all time releases: Crysis 3. Beyond the promotion of the remake of its first installment, the company was just beginning an expansion plan for the availability of some of its best-known titles such as Mirror’s Edge, Need for Speed, Dragon Age or Battlefield among others, directly to steam.
However, no one expected that this move would generate the reaction it has had. And is that among the 20 best-selling games on Steam throughout the month of July, we can find up to eight of EA’s newly added titles:
- Sea of thieves
- Crysis 3
- Dragon Age Inquisition
- Need for Speed Heat
- Command & Conquer Remastered Collection
- Battlefield v
- STAR WARS Battlefront II
- Persona 4 Golden
- Torchlight III
- Desperados III
- Hardspace: Shipbreaker
- Beyond: Two Souls
- Detroit: Become Human
- Outer Wilds
- The Sims 4
- Titanfall 2
- SpongeBob SquarePants: Battle for Bikini Bottom – Rehydrated
Results that, as Electronic Arts itself has shown in its latest quarterly report, have allowed the income and profits generated through its games to experience an increase of up to 74%, derived entirely from the arrival of its catalog on Steam. And it is that despite the great efforts of Epic Games, or the growing appearance of its own platforms among developers, it is undeniable that Steam continues to be the largest gaming platform in the world, and preferred by players.
So while the recent addition of EA has undoubtedly proven to be a smart move to drive sales of its games, the biggest beneficiary continues to be Valve. And in fact, Steam will not even fully host the games, since the players they will have to continue using the Origin platform to be able to log in and access EA titles, both clients are required to run them.
Given the great success of his movement, this will serve to see an expansion of the current Epic Games Store catalog, where we can already find some titles from the Star Wars or Watch Dogs saga, and even the still not released Star Wars: Squadrons.
What is clear is that at the moment EA does not seem to have in mind to go back a step and eliminate its platform, even if its use is dependent on the sale of its games on other platforms.